This year represented a year of change in consumer buying practices. Savvy shoppers chose online purchasing and fulfillment due to the perks provided by eCommerce, including quick shipping and easy-to-find sales promotions. Now that consumers have demonstrated a preference for a digital, omni-channel, behavior-based and predictive experiences. The implications for organizations are material and, in many cases, will involve a top to bottom IT and organizational transformation to remain relevant.

1. POST EVENT REPORT NOVEMBER 2015, Austin, Texas
2. Turning conversation into action We hope you enjoyed the FST Summit at the Omni Barton Creek in Austin. It was a great experience for everyone involved from the feedback we have received. We deliver value for you by understanding your challenges and project plans and provide you with the environment to find solutions. We hope you enjoyed the workshops,…

This year represented a year of change in consumer buying practices. Savvy shoppers chose online purchasing and fulfillment due to the perks provided by eCommerce, including quick shipping and easy-to-find sales promotions. Now that consumers have demonstrated a preference for a digital, omni-channel, behavior-based and predictive experiences. The implications for organizations are material and, in many cases, will involve a top to bottom IT and organizational transformation to remain relevant.

Some have referred to big data as a meaningless marketing tool used to sell hardware and database software. Those who say this have not taken the time to understand what big data is and the fact that big data facilities actually exist.
Specifically, big data can be simply defined as “data compiled from hundreds of sources, most often associated with an industry, available for usage by a company in order to improve the competitive advantage of the company.”

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